| Rekognition | Image/video: face detection, celebrity recognition, content moderation, text detection |
| Transcribe | Speech-to-text. Auto-removes PII (Redaction). Multi-language |
| Polly | Text-to-speech. Customizable with lexicons (pronunciation) and SSML |
| Translate | Language translation at scale |
| Lex | Conversational chatbots (Alexa tech). ASR + NLU. Build call center bots |
| Connect | Cloud-based contact center. Integrates with Lex + Lambda. 80% cheaper than traditional |
| Comprehend | NLP: extract entities, sentiment, language detection, topic modeling |
| SageMaker AI | Full ML platform for data scientists. Build, train, deploy models |
| Kendra | ML-powered search engine. Extracts answers from documents (PDF, HTML, Word, etc.) |
| Personalize | Real-time personalized recommendations. Same tech as Amazon.com |
| Textract | Extract text and data from scanned documents (forms, tables, IDs, invoices) |
